55
Lotion Applicator for Back
Worth a lookShows low returns (1.1%), but soft demand (-21.7% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 1.3M searches
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$6.05–$25.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,082.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.7%90-day search growth — must beat 0% to launch