45
Long Matches
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Review moat
Good1,262.53avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.88–$26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$294K$294K/yr · 226K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-52.3%90-day search growth — must beat 0% to launch