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Lobelia
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great200.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Price range
Good$4.52–$38.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 44K searches