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Little Candles
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-10.4% this quarter) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.10avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$4.19–$65.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$147K$147K/yr · 264K searches
Review moat
Okay3,611.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand