52
Lip Bandaid
Worth a lookShows searches that convert (21.1% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$2.0M$2.0M/yr · 714K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$13.13avg listing price — sweet spot $15–$100
Price range
Good$8.71–$23.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,128.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand