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52

Lingerie Wash

Worth a look

Shows low returns (0.3%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 36Growth 36Conversion 83Competition 52Returns 98Price range 75Avg price 87Brand share 32Review moat 37Quality gap 23

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$19.76

avg listing price — sweet spot $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.03–$44.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,812.55

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$176K

$176K/yr · 100K searches

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

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