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Lilac Room Spray
Worth a lookShows low returns (0.2%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.19avg listing price — sweet spot $15–$100
Growth
Good+47.5%90-day search growth — must beat 0% to launch
Price range
Good$6.12–$27.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad11,242.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 45K searches