68
lighter
Worth a lookShows a $16.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$16.9M$16.9M/yr · 20.6M searches
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Price range
Great$4.71–$53.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,459.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.1%90-day search growth — must beat 0% to launch