40
Lighter Wick
Skip itPrices mostly outside the sweet spot ($4.72–$15.71) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,418.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.36avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$92K$92K/yr · 87K searches
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.72–$15.71cheapest to priciest tracked listing — scored on the share inside $15–$100