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Lighter Fluid Refill
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.56avg listing price — sweet spot $15–$100
Market size
Okay$131K$131K/yr · 159K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.10–$18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,053.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand