49
Lighter Case
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Price range
Great$5.15–$49.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good557.55avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.75avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 716K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale