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Light Yellow Ribbon
Skip itPrices mostly outside the sweet spot ($4.14–$12.59) — this niche doesn't clear our bar today.
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Good+31.1%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,891.46avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Avg price
Bad$7.56avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 55K searches
Price range
Bad$4.14–$12.59cheapest to priciest tracked listing — scored on the share inside $15–$100