38
Light Blue Wrapping Paper
Skip itPrices mostly outside the sweet spot ($6.21–$15.54) — this niche doesn't clear our bar today.
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,393avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.58avg listing price — sweet spot $15–$100
Market size
Bad$36K$36K/yr · 64K searches
Price range
Bad$6.21–$15.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand