44
Light Blue Ribbon
Skip itPrices mostly outside the sweet spot ($4.63–$15.40) — this niche doesn't clear our bar today.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Good689.75avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$208K$208K/yr · 255K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Avg price
Bad$8.03avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.63–$15.40cheapest to priciest tracked listing — scored on the share inside $15–$100