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Lifevac
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$16.4M$16.4M/yr · 5.6M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$66.27avg listing price — sweet spot $15–$100
Price range
Good$9.85–$139.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,845.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price