60
Lidocaine Patches 5%
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$20.05avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.27–$37.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$163K$163K/yr · 135K searches
Review moat
Bad4,137.44avg incumbent reviews — the moat a new listing must climb