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Lidocaine Menthol Patches
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.47avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.17–$31.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.1%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad4,299.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 35K searches