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Lidocaine Cream
Launch itA $3.6M/yr market growing +4.2% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 2.2M searches
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.71avg listing price — sweet spot $15–$100
Price range
Good$3.42–$40.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad6,870.15avg incumbent reviews — the moat a new listing must climb