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Lice Treatment
Launch itA $3.1M/yr market growing +2.1% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$3.1M$3.1M/yr · 1.3M searches
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.35avg listing price — sweet spot $15–$100
Price range
Great$8.12–$36.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,025.7avg incumbent reviews — the moat a new listing must climb