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Lice Shampoo
Launch itA $2.3M/yr market growing +5.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 972K searches
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.24avg listing price — sweet spot $15–$100
Price range
Great$6.39–$71.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,530.74avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.6%90-day search growth — must beat 0% to launch