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Leo Decor
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Great+60.4%90-day search growth — must beat 0% to launch
Review moat
Good569.23avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.74–$34.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$14.15avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 40K searches
Signals Low Review Barrier