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Lemongrass Essential Oil
Launch itA $992K/yr market growing +61.0% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$992K$992K/yr · 637K searches
Growth
Great+61.0%90-day search growth — must beat 0% to launch
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.20avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,435.62avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad$5.63–$15.06cheapest to priciest tracked listing — scored on the share inside $15–$100