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Lemon Napkins
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Review moat
Great130.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.27–$35.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.9%90-day search growth — must beat 0% to launch
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.62avg listing price — sweet spot $15–$100
Market size
Okay$176K$176K/yr · 318K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality