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Lemon Balm
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 942K searches
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$16.88avg listing price — sweet spot $15–$100
Price range
Good$3.92–$45.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,467.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand