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Lemon Balm Capsules
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.75avg listing price — sweet spot $15–$100
Price range
Good$7.23–$31.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,753.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 42K searches