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Lego Wrapping Paper
Skip itPrices mostly outside the sweet spot ($6.28–$11.82) — this niche doesn't clear our bar today.
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great290.79avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Avg price
Okay$9.47avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 52K searches
Price range
Bad$6.28–$11.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier