63
Lavender Spray
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.45avg listing price — sweet spot $15–$100
Price range
Good$5.01–$30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$292K$292K/yr · 221K searches
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,208avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand