52
Lavender Roll on Essential Oil
Worth a lookShows low returns (0.6%), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Price range
Good$5.62–$27.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Review moat
Okay2,945.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay$112K$112K/yr · 80K searches
Competition
Bad76%top-5 click share — a locked-up shelf