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Lavender Plug in Air Freshener
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Okay$5.31–$23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$84K$84K/yr · 41K searches
Review moat
Bad26,177.18avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand