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Lavender Oil for Hair
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.65–$27.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Review moat
Bad7,006.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 35K searches