45
Lavender Neck Wrap Microwavable
Skip itSoft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.57avg listing price — sweet spot $15–$100
Price range
Great$10.01–$50.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,773.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay$122K$122K/yr · 75K searches
Growth
Bad-29.4%90-day search growth — must beat 0% to launch