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Lavender Massage Oil
Worth a lookShows searches that convert (14.5% search→purchase), but soft demand (-8.8% this quarter) keeps it on the watch list.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Great$8.65–$41.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.92avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$120K$120K/yr · 52K searches
Review moat
Bad9,955.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch