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Lavender Laundry Detergent
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 612K searches
Avg price
Great$17.83avg listing price — sweet spot $15–$100
Price range
Good$7.87–$35.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,796.79avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand