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Lavender Dryer Sheets
Skip itA deep review moat (16,416 avg reviews) — this niche doesn't clear our bar today.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Good$5.32–$25.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.24avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Market size
Okay$111K$111K/yr · 53K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad16,415.9avg incumbent reviews — the moat a new listing must climb