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Lavender Dish Soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible30.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Price range
Okay$3.66–$20.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.64avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 24K searches
Review moat
Bad21,605.3avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand