57
Lavender Diffuser
Worth a lookShows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.20avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$6.54–$34.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Market size
Okay$113K$113K/yr · 93K searches
Review moat
Bad6,089.53avg incumbent reviews — the moat a new listing must climb