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Lavender Balm
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$19.24avg listing price — sweet spot $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Price range
Great$6.67–$42.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,611.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 34K searches
Brand share
Bad96%top-5 brand share — brand-locked demand