48
Lavender Air Freshener
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$2.93–$27.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Avg price
Okay$10.88avg listing price — sweet spot $15–$100
Market size
Okay$169K$169K/yr · 140K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad15,590.69avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand