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52

Laundry Soap Holder

Worth a look

Shows a sweet-spot price point ($23.19 avg), but soft demand (-15.2% this quarter) keeps it on the watch list.

Market size 27Growth 17Conversion 55Competition 78Returns 57Price range 73Avg price 95Brand share 86Review moat 49Quality gap 32

Avg price

Incredible$23.19

avg listing price — sweet spot $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Price range

Good$6.15–$39.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,550.05

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$113K

$113K/yr · 107K searches

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Trend