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Laundry Fragrance
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.68avg listing price — sweet spot $15–$100
Market size
Okay$132K$132K/yr · 69K searches
Price range
Okay$4.87–$18.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,938.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand