66
Laundry Detergent
Launch itA $50.8M/yr market growing +13.4% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$50.8M$50.8M/yr · 24.4M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Competition
Great28%top-5 click share — an open shelf
Price range
Great$7.38–$68.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.66avg listing price — sweet spot $15–$100
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad29,449.78avg incumbent reviews — the moat a new listing must climb