57
Laundry Detergent Sheets
Launch itA $10.8M/yr market growing +7.1% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$10.8M$10.8M/yr · 5.9M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Price range
Great$7.50–$38.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad34,560.2avg incumbent reviews — the moat a new listing must climb