61
Laundry Detergent Powder
Launch itA $3.5M/yr market growing +15.9% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$3.5M$3.5M/yr · 2.6M searches
Avg price
Great$18.62avg listing price — sweet spot $15–$100
Price range
Great$4.88–$65.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,175.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand