48
Lapis Lazuli
Skip itSoft demand (-20.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.87avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good689.06avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.79–$128.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$240K$240K/yr · 647K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand