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Lactose
Worth a lookShows a $7.4M/yr market, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size
Incredible$7.4M$7.4M/yr · 2.5M searches
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$14.33avg listing price — sweet spot $15–$100
Price range
Good$4.64–$31.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad8,716.93avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand