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Lactose Intolerance Test
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$49.87avg listing price — sweet spot $15–$100
Price range
Great$11.46–$100.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,148.25avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$27K$27K/yr · 29K searches
Signals Quality Gap