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Lactation Support
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.66avg listing price — sweet spot $15–$100
Price range
Great$11.47–$28.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Market size
Okay$102K$102K/yr · 107K searches
Review moat
Bad5,515.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf