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Lactase Drops
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Great$12.88–$38.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.77avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,796.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay$103K$103K/yr · 53K searches
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand