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Kotex Regular Pads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Growth
Great+83.9%90-day search growth — must beat 0% to launch
Price range
Good$5.38–$28.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.19avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,666.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$33K$33K/yr · 27K searches
Brand share
Bad100%top-5 brand share — brand-locked demand