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Knee Tape
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$12.28avg listing price — sweet spot $15–$100
Market size
Good$295K$295K/yr · 351K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Price range
Okay$6.05–$19.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,223.9avg incumbent reviews — the moat a new listing must climb